Well heres Sonys first ad for the Playstation 3...
http://www.youtube.com/watch?v=gjvKWTZvcHA&eurl=
Hmmmm... It’s not horrible but it’s not great either... It’s interesting and subtle but it doesn’t exactly say what it is... And they are still keeping that Spiderman text *sigh*....
I hate to toot my own horn but since I have a degree in Film and Broadcast media I somewhat have a clear picture of what the point of this ad was (bear with me for a sec)... From what I could gather from this is that the ad is about peaking childhood curiosity... The child packing his clothing into his backpack seems to represent of the start of a travel or an adventure... The silhouette of the 3 creeping over the buildings represents a force of nature or a storm coming...
(As a side note/joke: Can that kid really affored $599.99USD to play it?)
From an artistic standpoint its brilliant but from an advertisement standpoint it’s extremely lacking and leaving most people saying "WTF?"... I understand this is the first ad for the PS3 but I can see this being a trend or a theme in development... Which makes me wonder? What ever happened to cutting the subtlety and coming up with something catchy, trendy, funny and cute...? Ahhh just brings me back to the good ole days of these....
Genesis- http://www.youtube.com/watch?v=szaUHSXacJw
NES- http://www.youtube.com/watch?v=SLQ6tPRY3AE
Saturn- http://www.youtube.com/watch?v=ryt2Qzsad1c
N64 Xmass- http://www.youtube.com/watch?v=pfVbN4ddkkc
(like that one)
And the greatest video game commercial (in my mind and from sony ironicly)
PS1 Euro ad: http://www.youtube.com/watch?v=6Bqq38WZctA
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PS3's first TV/Movie ad spot
2 posts • Page 1 of 1
2 posts • Page 1 of 1
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