http://games.kikizo.com/news/200608/143.asp
The official slogan for PlayStation 3 in Europe: "This is Living".
The seductive, ludicrously shiny black casing of PS3, marked with the iconic lettering of the PS3 logo, disintegrates into a thousand pieces before re-forming into a bold, bubbly font spelling the words This is Living, a logo in itself which beats like a heart twice 'up-close' and then twice 'distant' (repeat)...
The sequence, which you can see in its entirety below, was revealed in Germany last week at the Leipzig Games Convention, in between a line-up of updated trailers (see them in HD here) at Sony's public booth. Yet, despite some 150,000 consumers and 2,000 journalists being present at the event, the first evidence of the slick branding seems to be on this very page.
A SCE European representative today confirmed to Kikizo that the slogan is the final European PS3 slogan to be used for launch marketing. This presumably includes the UK but SCE UK could not confirm this for sure at the time of press. The SCEE spokesperson added that he could not confirm whether North America and Japan would use their own slogans (which seems likely).
That's from the site.
I first thought of the Dreamcast slogan, "It's thinking" but then realized they're pretty much saying you haven't lived until you've played a PS3.
Pretty arrogant Sony. Try not to fuck up :<
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PS3 UK Slogan: This is Living
6 posts • Page 1 of 1
PS3 UK Slogan: This is LivingThis is how it all beginS
I think its odd that they are still using the Spiderman lettering even after they said they would change it...
Well, it looks like I haven't lived yet. And, it's looking like it will be a long time before I actually do live because I'm not paying $600 for a damn video game console that, currently, I have no interest in whatsoever.
I hope It's living, hell I hope it gets up and makes me a damn sandwich when I ask it to the little 600 doller piece of..............
angst
6 posts • Page 1 of 1
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