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Sony's Racially Charged PSP ad

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Sony's Racially Charged PSP ad

Postby krispykreme » Thu Jul 06, 2006 2:51 pm

Basically Sony has put out a billboard for the white PSP. And it seems people are taking it as racist.

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Postby GrinWithoutaKat » Thu Jul 06, 2006 3:02 pm

It's part of a series of them. Here's some others..

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And a Sony quote...

"A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland."
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Postby ssj100matt » Thu Jul 06, 2006 3:31 pm

why do i have a rotten feeling we will have to hear MJ's- Black and White song with this...

"But, If
You’re Thinkin’
About My Baby
It Don’t Matter If You’re
Black Or White "


He's right it really doesnt matter if your black or white... Just make more quality games for it
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Postby YURILOVER » Thu Jul 06, 2006 6:22 pm

They make me Wii go up. :( Is that a bad thing?
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Postby djratchet » Mon Jul 10, 2006 12:42 pm

Lol. They aren't really racist, but it is fun to say that they are. Lol. SONY YOU RACIST!!!!!!
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Postby Eddy » Mon Jul 10, 2006 1:55 pm

This is my opinion on the matter:

For the North American people that see this as racist, it is because that they are ashamed of the past, where they ancestors had enslaved the African race. And for those who are outside of North America and think this is racist, it may be that there were black slaves in their country before as well, or they are so influenced my American culture that they think the same way many Americans do. As an example to my theory, If they made the PSP yellow, and had a Chinese woman in those ads instead of a black one, nobody would be saying a thing about it. Or, as another example, if the white and black woman switched places, asnd it was the BLACK PSP being advertised, nobody would be saying a thing. Why is that? If a white woman dominating a black woman is racist, shouldn't black people dominating white people be racist too? Or is it that only white people casn be racist?

I don't mean to offend annyone with this comment, it is just the way I see it.
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Postby djratchet » Mon Jul 10, 2006 4:51 pm

Eddy wrote:This is my opinion on the matter:

For the North American people that see this as racist, it is because that they are ashamed of the past, where they ancestors had enslaved the African race. And for those who are outside of North America and think this is racist, it may be that there were black slaves in their country before as well, or they are so influenced my American culture that they think the same way many Americans do. As an example to my theory, If they made the PSP yellow, and had a Chinese woman in those ads instead of a black one, nobody would be saying a thing about it. Or, as another example, if the white and black woman switched places, asnd it was the BLACK PSP being advertised, nobody would be saying a thing. Why is that? If a white woman dominating a black woman is racist, shouldn't black people dominating white people be racist too? Or is it that only white people casn be racist?

I don't mean to offend annyone with this comment, it is just the way I see it.

Good points. It should be noted though: the white girl isn't dominant in all the pictures. I like what your saying though. My SERIOUS opinion about this is: it is just an ad. It is not meant to mean anything. It is there to ADVERTISE, nothing else.
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Postby YURILOVER » Mon Jul 10, 2006 7:43 pm

Eddy wrote:As an example to my theory, If they made the PSP yellow, and had a Chinese woman in those ads instead of a black one, nobody would be saying a thing about it.
Oh, I know plenty of people who would say soo many things about it. About more than 1/5 of the world's population is Chinese and not all of them are in China. There surely would be another Tiennamen massacre if that ever happened.
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Postby SpaceCommanderface » Wed Jul 12, 2006 1:23 pm

Y Blaco Y Negro
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Postby Eddy » Wed Jul 12, 2006 1:30 pm

Maybe I didn't make my meaning very clear. What I mean is that the same people who are calling it racist now wouldn't say too much about it. I am Chinese, and to be perfectly frank, I wouldn't consider this sort of ad at all offensive if there was a ad like that.

And another point. What if, say in the X-men movie (haven't seen the new one yet, on a totally unrelated note) Rogue or Jean Grey owned up Storm? I'll bet you that nobody would consider that racist at all, and it would be more violent the the suggestion of violence in this ad. Jackie Chan and Jet Li gets beaten in some movies, and noone think that is racist either.
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